“As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly about them and their needs or are you talking mostly about yourself?”
FutureNow has developed a unique and free analysis tool that counts certain words on your site that are key indicators of whether your focus is on the customer or not.