website trends 2014
Website design is going flat; this trend is being driven by Microsoft Windows 8, Apple’s iOS 7, and Google amongst many others. Gone are the glossy buttons, drop shadows, heavy graphics, etc. The new trends are flat, simple buttons and icons, a focus on text, images only as needed, and responsive layout that adapts to different browsers and devices.
Responsive websites adjust the layout and function automatically to the width of the device. It is much like a grid of blocks which move based on the width of available space. In combination with this responsive design trend, there is flexible navigation based on the device type, and content which expands to the full width of the browser
Mobile-only websites are a fast-growing trend. Mobile sites, usually created as a complement to an existing site, are great for providing quick info, directions, and features like a click-to-call button. The goal of mobile sites are most often immediate sales or contact conversions. Mobile-only websites are especially good for
Having both a responsive website and a mobile site creates a win-win web presence.
Continuing to gain more of the web-world are Content-Management System (CMS) websites like WordPress, which is currently powering 19% of the world’s websites. These sites make it easy to create and update business-related content. They can also act as a blogging platform making the site more content-rich, which helps drive search traffic to the site. These sites can also be developed using responsive design
7 questions to ask yourself about your website’s visual look
- Is my home page visually compelling?
- Does my website lead visitors to want to learn more about my
- Is it visually consistent with my company’s branding?
- Is it easy to navigate? Can first time visitors easily find the information they need?
- Does my site look out-of-date?
- Does my website use Flash for videos or a slideshow?
(If yes, you need a redesign because Flash won’t play on iPhones and iPads.)
- Does it look good on all types of devices: desktop, laptop, tablet,
- Does it integrate with my social media marketing such as
Facebook, LinkedIn, Twitter, and Pintrest?
7 questions to ask yourself about your website’s content
- Is my website meeting the needs of my customers and, is it positively connecting with those whom I want to reach as new customers?
- Does my website tell what is unique and special about my business, setting it above the competition?
- Is the content relevant, informative, and targeted to promoting my business?
- Is the content well-organized and is there enough information (but not too much)?
- Is it consistent with my company’s marketing efforts?
- Is the text organized and written with search keywords (SEO) in mind?
- Am I sharing my business’ success by having customer reviews on my site and in social media? Last year, consumers’ trust of online reviews has risen to 70%. Television, newspaper, and magazines “trust rank” is about 47%.
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With your answers to the questions above, we can address what type of website you need, whether it is informational, interactive, mobile, responsive, blog, or ecommerce.
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