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The folks at Visual.ly offer a weekly Google Analytics infographic by email. Just sign up for a free Visual.ly account, link your GA account and you’re done. The infographic gives you a quick overview of your stats and shows where you’ve done well and where improvements are needed.
You can sign up for it here.
Don’t have a Google Analytics account? Don’t know how to integrate it?
Contact site-image for help.
Webmaster level: all
Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.
Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.
[Read more…] about Secure Websites Get Better Ranking in Google
Content published on U.S. Government websites is public domain and can be used as content for your website. A good place to start is at the Small Business Administration site. Oh, and there are are many helpful pages there to help your business as well.
Search engine optimization (SEO) as defined on wikipedia.org is:
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. (read the full article)
Search engine optimizaation (SEM) as defined on wikipedia.org is:
Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) “optimizes” website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components. (read the full article)
When developing a new website, site-image included SEO using client-provided keywords and real-world search testing. Well-written content and well-placed keywords are of primary importance to good SEO. (Read more posts about SEO.) We also recommend Google Analytics for all websites so our clients can monitor their traffic and conversion results and then request keyword and text changes to improve search rankings.
For clients with serious search ranking needs, we recommend hiring a search engine marketing firm; site-image does not recommend any particular firm, however.
One of the most frequent requests regarding Search Engine Optimization (SEO) is to not just improve a site’s ranking but get it near the top of the first search page. Here is a quote from Google’s Webmaster Tools about Search Results:
When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content.
Google uses over 200 factors to determine your page relevancy!
It can all be overwhelming, but here are a few important things to work towards:
There are many more guidelines/resources available from Google Webmaster Tools Guidelines page.
There is also a large industry out there that does nothing but SEO. But buyer beware. Many can improve your page rank for a usually hefty price. if you sign up for SEO, get their promises in writing and read the fine print.
